We’ve all been there — your client loves their gallery, gushes over the moments you captured… and then skips over the album. You say they’re available but no one bites. It can be disheartening, especially when you know how meaningful they are. And the same goes for other products! But here’s the thing: if your pricing page only mentions “albums available” without any visuals, story, or context, it’s completely understandable that clients pass them by. They’re not saying no to the album—they just haven’t been given a reason to say To View More >>

Previous |  Contents | Next Download the eBook I would not sabotage my long-term business in order to survive a panic attack or a short-term crisis. Panic attacks — we all have them “My bookings are down.” “I’ve gotta cut my prices.” “I’ve gotta slash my costs.” We all have anxiety attacks, so maybe this chapter’s for you. Anxiety is worrying in advance, worrying without a plan, psychological rather than rational. And the actions you take while you’ve got the cold sweats could affect your business for a long, long To View More >>

Previous |  Contents | Next Download the eBook "Me me me! My favourite word." — Seth Godin The people paying Here’s the key thing about social photography. Those people in your viewfinder are paying your bills. All of your bills. And the images you take are more or less worthless to anyone else. What are your customers after? Why do they want their photographs taken? Actually, do they want their photographs taken? In social photography the trick is to understand that it’s not about the print, or the album, or the photography, or Photoshop, or what your peers think To View More >>

Previous |  Contents | Next Download the eBook “Your lizard brain wants you to be average.” — Seth Godin When it comes to building a long term career in professional photography, many are called but few are chosen. That’s another major lesson from our five decades in this business. Not everyone can make it to the top, although anyone can be busy if they slash their prices. Busy is one thing. Busy, happy and successful is a bit more complicated. Here are the key points you need to bear in mind if you want to stake your claim closer to the higher end of the To View More >>

Life can be frantic.  We spend much of our working day on low value tasks — constantly checking our email, picking up our phones for every notification or call — and filling the gaps with our real work, whatever that is. Then we wonder why we're not making progress. We feel burnt out, unsuccessful and overwhelmed — never have enough time, "never get things done". But there's a solution, and I believe that if you start applying it to your own life — by becoming more disciplined about how you structure your days — you'll be more productive, and feel like you have To View More >>